Humans consume food in order to spend the energy it provides, and the unexpended energy that our bodies save becomes stored as fat. If we store the unused food we put into our bodies, why can’t we store the unused energy that we put out into the world?
Our brains transmit many thoughts throughout the day. We think of a goal or task one moment and sometimes it doesn’t cross our minds until later on, or when it’s too late. Simply writing a goal down transfers the energy from our minds into the physical world. By expressing our goal through writing it down, we are narrowing our focus. The more we express our goals, the more of a reality that taking valid steps to achieve them will become.
The GOAL TOKEN acts as an incentive for the user to write down their goals. After remaining focused by affirming their goals to themselves, the user can accumulate enough GOAL TOKENS to spend on a discount or introduction to a product or service that will help bring them closer to their goal. If a user is feeling stuck or complacent, enough GOAL TOKENS can help give them the push that they need to continue forward and achieve their goal.
The GOAL TOKEN represents harnessed determination. The user can use their GOAL TOKENS to harness the energy spent thinking of, determining, and affirming their goals. Storing their goal affirmations as a token (or point) ensures the user that no energy spent trying to achieve their goals is wasted.
There are 5 stages of change:
Precontemplation- one does not yet acknowledge that there is a problem that needs to be changed
Contemplation- one acknowledges that there is a problem, but they are not yet ready to make a change
Preparation/Determination- getting ready to change
Action/Willpower- changing behavior
Maintenance- maintaining the behavior change
Traditional marketing targets the consumers during the Precontemplation or Contemplation stage of change. The Goal Mechanism helps transition the user from the Contemplation stage of change into the Preparation/Determination stage of change. There is currently no tool available that does this for its users.
This gives advertisers a unique opportunity to help transition the user into the Action/Willpower stage of change by accepting GOAL TOKENS for a discount or introduction to their product or service.
A gym might advertise:
“10 GOAL TOKENS for one free month” or
“15 GOAL TOKENS for a complimentary training session”
A user that is expressing a desire to lose weight may have a higher likelihood of purchasing a membership to a gym or buying a fitness product compared to another person simply stumbling onto an advertisement for a gym or fitness product. This creates an extraordinary value to the advertisers interacting with The Goal Mechanism.
Utilizing The Goal Mechanism will give advertisers endless possibilities to break the fourth wall of advertising as they think of creative ways to introduce new users to their products through free trials, discounts, samples, and whatever else they can imagine. Advertisers will be able to bond with the user through their willingness to help the user achieve their goals, and The Goal Mechanism will be the introduction to their bond.
An advertiser will find it more lucrative to target individuals who are making an effort toward their goal. The Goal Mechanism can understand the users’ goals and deliver specific advertisements suited toward them.
GOAL
I will lose 15 pounds before my wedding
AFFIRMATION
I will run 1 mile today
I will run 1 mile today
I will run 1 mile today
This user has a physical goal. In this scenario, a user may be more likely to click on an advertisement from: boxing, yoga, cycling classes, outdoor gear, running shoes, personal trainers, gyms, workout equipment, athletic apparel, vitamins, healthy foods, diet alternatives.
GOAL
I will save 5000 dollars this year
AFFIRMATION
I will save 100 dollars this week
I will save 100 dollars this week
I will save 100 dollars this week
This user has a financial goal. An individual with this goal may be more likely to click on an advertisement from: financial and business courses, banks, cryptocurrency, precious metals, credit cards, dollar stores, money saving techniques.
GOAL
I will decrease my stress
AFFIRMATION
I will meditate for 20 minutes today
I will meditate for 20 minutes today
I will meditate for 20 minutes today
This user has an emotional goal. An individual with this goal may be more likely to click on an advertisement from: meditation apps, sleep aids, massage therapists, life coaches, online therapists and therapists near them, wellness ads, weekend getaways, national parks, churches, CBD.
The possibilities are endless. Every individual has goals, and there are a great number of products and services that will help the user move closer to achieving them. The Goal Mechanism will be able to cater specific advertisements toward the user based on their goals, making it both lucrative for the advertiser and productive for the user.
There are organizations working hard and spending millions to billions of dollars trying to fix global problems, yet in comparison very little is being spent or done to work on preventing them. The Goal Mechanism strives to make behavioral changes in the individuals interacting with it.
An organization can spend the entire week cleaning up a beach and restoring it to its beauty, but all of that time and hard work will end up going to waste if the population living around the beach doesn’t change their behavior. In this instance, The Goal Mechanism can help solve both problems by incentivizing and holding its users accountable to cleaning up trash, while simultaneously creating a behavior in them over time that will prevent them from littering. (With AI advancing, phone cameras may even recognize trash being picked up for added accountability)